city council's Strategic Elements & Strategic Plan
The City Council develops Strategic Elements, Priorities, and a Capital Improvement Program to help guide the City’s actions and work plans, and focus efforts on addressing the City’s identified priority initiatives. Together, these comprise the City's Strategic Plan.
Click on the tabs below to view each of these documents, which are for FY 2017-18. Please note that Capital Improvement Program items will be updated quarterly.
- Practice sound and responsible financial management, while providing fiscally sustainable government services that address the needs of the community.
- Support and sustain a business environment that contributes to economic prosperity and revenue generation, and improves the economic well-being of the community.
- Promote a balanced economic development approach that retains, attracts, and supports businesses Citywide for a strong, stable, complementary, and diverse business environment, including tourism, coastal resources, conservation, and farmland cultivation.
Healthy Communities & Public Safety
- Foster opportunities for affordable housing for very low, low, moderate, and above moderate income households, including entry level housing, shared housing, etc.
- Enhance safety for pedestrians, bicyclist, and motorists through a “complete streets” approach.
- Promote the health and well-being of children, youth, families, and adults of all ages and abilities.
- Promote a sustainable, comprehensive, and forward looking environmentally/green conscious community.
- Prepare City staff and community members for inevitable natural disasters and other emergencies.
- Provide comprehensive and innovative law enforcement services to reduce crime and the fear of crime; Inform and educate the community around crime prevention and awareness.
- Manage the operations of the City as an engaged, collaborative, and responsive team of professionals who provide services in an effective, accountable, and inclusive manner.
- Emphasize a high level of community engagement through public outreach and building mutually beneficial, innovative, collaborative community partnerships throughout the City.
- Provide organizational development that invests in staff leadership skills development and other human resources, to attract, develop, support, and retain a highly qualified, valued, and diverse municipal workforce.
- Maintain accuracy, consistency, and frequency in the City’s public communications, and increase Half Moon Bay’s efforts to build credibility and mutual trust with the community.
- Provide and manage a repository of City records that is easily accessible to the general public.
- Promote diversity by improving knowledge of and accessibility to City services among the Latino community with emphasis on bilingual access and inclusiveness and civic participation.
- Continue and enhance transparency and accountability with community members, providing easy access to information, helpful and informed staff, and meaningful opportunities to participate in the City’s decision-making processes and other municipal and community activities.
Infrastructure & Environment
- Preserve, upgrade, and maintain existing City infrastructure to manage and make progress on the backlog created as a result of deferred maintenance.
- Maintain functional and effective usage of City facilities; Sustain efforts to maintain the City as clean, inviting, accessible and aesthetically pleasing, throughout all segments of the community.
- Continue to build and enhance a more sustainable and resilient community by incorporating green and sustainable infrastructure projects and environmental conservation.
- Utilize technology to maximize efficiency and productivity for improved City operations.
Anticipated Completion Date
August, 2017 Updates
Item A: Affordable Housing
|Develop a plan to best utilize the City’s affordable housing funds||10%||Q4 FY18-19||Staff presented the housing workplan overview to the City Council on September 4, 2018, which included preliminary options for allocation and replnishment of affordable housing funds. Staff will return to Council for additional discussion in early 2019. .|
|Continue efforts to encourage Accessory Dwelling Units (ADUs)and mixed-use rezoning||90%||Q4 FY17-18||The City ADU Ordinance was approved by the City Council on October 2, 2018. This ordinance has been submitted to the Coastal Commission for certification. The Coastside County Water District and Fire Protection District have made modifications to their requirements which, along with the City ordinance, will simplify and reduce costs for ADU development. Staff is tentatively planning a joint workshop with the County in Spring 2019.|
|Consider possible tenant protections but delay consideration of rent control until after the statewide ballot measure in November||10%||Q3 FY18-19||Staff presented the housing workplan overview to the City Council on September 4, 2018, which included a number of potential short term measures for improved tenant protections. Council directed staff to move forward with such measures, staff is researching other model ordinances for local implementation. California Proposition 10, scheduled for the November 6 election, would repeal certain current limitations in state law. If approved City action would be necessary to create rent limits in HMB.|
Item B: Cannabis
|Complete tax analysis, white paper and survey ASAP||100%||Q2 FY18-19||HDL Completed the Tax and Revenue analysis which was presented to the Council in June 2018. ICMA completed the white paper study on the impacts and considerations of Commercial Cannabis Activities in communities, including 9 case studies of other, similar jurisdictions in California, Oregon, Washington, Colorado and Alaska, who have already allowed legal commercial cannabis operations. This document was published in October 2018. Due to the Council's decision to place all commercial cannabis questions on the November 2018 ballot, the survey was deemed redundant and will not move forward.|
|Bring nursery ordinance to Council for review||100%||Q1 FY18-19||A draft Commercial Cannabis Nursery ordinance was presented to the Council in June 2018 for consideration. The Council decided to place the draft ordinance on the November 2018 ballot for voters to consider. The Ordinance is Measure GG on the November 2018 ballot.|
|Prepare options for advisory ballot measures in November||100%||Q1 FY18-19||The draft advisory measures were presented to the Council in June 2018 and the Council directed they be placed on the November ballot. Measure EE would direct the City to adopt an ordinance to allow and regulate cultivation of mature cannabis plants in existing greenhouses. Measure SS would direct the City to adopt an ordinance to allow and regulate retail sales of cannabis products at up to 2 locations in the city. Measure MM would direct the City adopt an ordinance to allow and regulate commercial manufacturing of cannabis products in the city. If any of these measures are approved by the voters in November, staff would immediately begin development of the policies and regulations related to the approved activity.|
|Prepare tax measure for election in November||100%||Q1 FY18-19||Following the presentation of the HDL Tax and Revenue analysis in June, staff drafted a proposed commercial cannabis tax ordinance for the November 2018 ballot, which was presented to the Council in July 2018. The proposed tax measure taxes all types of commercial cannabis activities, if any such activities are authorized. The proposed tax is Measure AA on the November 2018 ballot.|
Item C: Homelessness
|Restore current encampment site||50%||Q3 FY18-19||The former encampment along Pilarcitos Creek was closed in May 2018. Debris cleanup efforts were completed within three weeks by Tucker Construction. Staff is currently reviewing the envinronmental remediation plan prepared by HT Harvey for work to be completed in Fall 2018 through Spring 2019. Former Encampment areas remain closed to the public throughout the process and into the foreseeable future.|
|Respond to new encampments as they occur||On-going||Staff has worked with several agencies to address new encampments throughout the City. Encampments have been closed in Carter Park, on Wavecrest Road and under the Highway 1 bridge. Staff is working with private property owners along other portions of Pilarcitos Creek to address several large encampments on private properties. The City is entering into an on-call contract with Tucker to complete small encampment clean-ups through the remainder of the fiscal year.|
|Rely on County and non-profit organizations to provide services||On-going||Staff continues to work with the County, Lifemoves, Coastside Hope, Abundant Grace and other service providers to address the needs of homeless individuals and families living in Half Moon Bay. The HOT Team continues to meet regularly to discuss the case plans for individuals, and progress continues to be made in helping them access housing and other needed services.|
Item D: Parks Master Plan
|Initiate needed improvements to existing Park facilities; complete at least one improvement project for each existing park||35%||Q4 FY18-19||Several improvements have been completed or initiated at each of the City's parks, including: electrical and lighting improvements completed as well as redevelopment planning underway with an architect at Carter Park; and cleanup and minor improvements completed at citywide staff work day as well as patio and bbqs being installed at Oak Avenue Park. Various other projects have been completed, are underway, or are being planned at all City parks.|
|Consider community park siting after Master Plan approved||25%||Q3 FY18-19||Parks Master Plan currently in environmental review. Expected City Council adoption in early 2019.|
Item E: Short Term Rentals
|Continue efforts to maximize TOT collections||On-going||The City’s ongoing Short-Term Rental compliance efforts have yielded $134,900 in revenue since the program began in March, 2017. A total of 76 new STR properties have been identified (including 13 properties since the last update), 42 of which have registered and filed returns with the City, and 21 have ceased rental activities. The City’s compliance efforts have reduced STR tax delinquency by 71% to 5 properties as of last quarter. |
|Bring forward Planning Commission recommendations||25%||Q4 FY18-19||A Planning Commission study session was held in Spring 2018. Staff has worked with stakeholders to gather input on a potential Short Term Rental Ordinance. Additional outreach is planned before preparing a draft ordinance for Planning commision review.|